Why Gold?
Should you buy gold and silver now?
And if so, how much?
On this page you'll find some surprising answers...
You might expect us to tell you that gold is the new way to get rich quick. You'll look for charts showing the amazing rise in gold prices over the past few years, and quotes from various experts predicting that it will rise further, but that's not what you will find here.
To learn more, watch this short video.
Our case for buying gold has nothing to do with guessing next month's price - or next year's. In fact, here is the most surprising statement you'll find on this page:
Why would we say that on a website that offers gold and silver products? Here's the full message:
The Difference Between Investing and Saving
Investing and saving are completely different financial strategies. This is a distinction that is well understood by the very wealthy. The financial elites take investment risks to grow their wealth. They save in gold to protect their wealth.
Now, you might be thinking - "I don't have enough wealth to protect, I need to put all my efforts into investing for increase."
That could be true in normal times. But these are not normal times. In the current situation, EVERYTHING you have needs protection. It doesn't matter if you are rich, poor, or somewhere in the middle. You MUST make saving precious metals your #1 priority. Here's why..
The global financial system on which we all depend is a house of cards. Today, the house of cards is expanding out of control. And it is bound to collapse in its present form. The whole system is based on debt - consumer debt, company debt and national debt. This pile of debt has become unmanageable, as we see from the Euro crisis and the brinkmanship with default in the United States.
The direct result of a debt-based money system is inflation.
Your paper money is already losing half its buying power every 10 years. As of January 2012, inflation has become the official declared policy of the central banks.
Inflation is a "silent tax" - and you are paying it every day, just by owning cash. There is only ONE sure protection against inflation. And that protection is gold.
What Makes Gold Different
There are three factors that make gold different from anything else in the financial world:
- Gold is the most liquid asset on the planet - meaning, you can always exchange it for cash, goods or services
- Gold, when privately owned in the correct form, is free from government control
- Gold has tangible, inherent value
The Real Value of Gold
Forget about the recent bull market for gold. Forget about the corrections likely to come. Here's the chart you should be looking at:
What you see here is the secret power of gold. Over a 50 years period, the amount of cash you needed to buy a barrel of oil has shot up and down, while the amount of gold you needed remained almost completely fixed. This chart shows the astonishingly consistent buying power of gold.
You'll find the same story repeated over 2,000 years. In Roman times, an ounce of gold would buy you a fine suit of clothes. Same today.
The price of gold goes up and down which really means that currencies go up and down. The value of gold stays the same. This has always been recognized by the truly wealthy. It is more important now than ever, because today inflation is the greatest enemy to your financial wellbeing.
When you hold cash, you lose your buying power. When you buy gold, you maintain it. It's that simple. There's no need to get lost in complicated theories, or risky speculations. In the real world, all that matters is what you can and cannot buy.
When you own gold, you have more buying power. Period.
So start saving now!